As the most environmentally-responsible carbonated beverage system on earth, this truly innovative product needed a ground-up re-build to enter the marketplace with a splash. We evolved the brand messaging and visuals, then applied them to the product family, consumer and retailer marketing materials, annual product catalogs and tradeshow environments.
The goal for the family of soda products was to reflect the all-natural ingredients and refreshing attributes while creating a product look that would stand on its own against bigger competitors such as Soda Stream.
Due to restrictions from the TTB, by law, we were not allowed to categorize or promote the beer concentrate as a beer product. So we had to be strategic and clever with our naming and branding conventions.