Differentiation was paramount in defining the look of Mammoth's label and packaging. Industry trend was a rush of color, tie-dye and campy imagery. We did a 180 and focused on a scientific, clean approach. This is made Mammoth stand alone on the shelfs while maintaining brand chemistry.
Product labels created a challenge of requiring a consistent look in varying sizes as well as multiple international translations.
It’s the exploration that achieves the final results. Here are a few of the designs that helped pave the way for Mammoth Biocontrol.