Mammoth is a company with scientific roots but organic in nature. Their products are created to enhance growth and protect cannabis plants. Marketing a cannabis product needs a certain degree of sensitivity. We needed to convey the idea of cannabis growth and protection without explicitly showing the plant or mentioning the plant in any verbiage.
The content architecture is the centerpiece. We needed to speak directly to the visitor while making sure the content was positioned accurately on each page.
As with all websites, mobile integration is paramount in providing consumer confidence. The mammoth mobile experience accurately mirrors the desktop experience.