Stodgy Brewing Company is a brewery and neighborhood taproom serving an array of easy drinking ales. They seek to create a community gathering space where people can connect and relax around great beer. They tasked us with designing a brand identity that reflects their easy-going, somewhat old fashioned, our-house-is-your-house personality.
The visual expression of a concept can take endless directions, and we sure tried out a lot on our way to finding the right logo for Stodgy. Here are designs that didn't make the final cut, but we love them all.